How an Online Booking System and Appointment Setting Helps Your Small Business Grow
Today’s digitally savvy customers seek out and expect to make all their service bookings online. When you think about accommodations, restaurant reservations, airline and event tickets, it’s all done via smartphones and the Internet. So why not make it possible for your clients to book services online too?
Here’s how online booking systems can help you grow your business.
Reach More New Customers
Online booking meets new and current client demands and solves a major pain point – how to book a service faster and easier. It also makes it possible for new clients to find your business via Google or Yelp and complete the booking right then and there.
And when a business can retain regulars and gain new clients, more revenue is coming in to feed the bottom line and invest in new ways of growing your business.
Reshape Brand Identity
Online booking changes the way people view your brand and create a brand identity in tune with your audience. If you offer the option to complete bookings online, clients associate your brand with their lifestyle and perceive your offer as the best one on the market.
As one of the chief authorities on branding, Wally Olins used to say: “If you’re buying products that are so similar in rational terms, like price, or quality or service, then it is almost impossible to choose rationally. Then you have to choose by emotion.”
Increase Staff Performance and Productivity
The paper-and-pen way of setting up appointments is inefficient in today’s fast-paced environment. Businesses can no longer afford to have staff drop everything to pick up the phone to schedule a booking or hire an employee only to take care of that part of the job. It’s not productive.
However, online booking systems allow the clients to take charge of their appointments. It means that the software manages the bookings, and will enable clients to cancel, reschedule or change their booking.
On the other hand, staff can continue completing tasks and delivering service without interruptions, which improves their overall performance. Not to mention, how much work they can achieve.
After-Hour Appointment Scheduling
When the booking hours coincide with the client’s working hours, it can be a real problem to schedule an appointment. A survey revealed that 40% of business appointments are scheduled after closing time. That’s a lot of business that service providers are missing out on.
An online booking platform solves this platform by being accessible 24 hours a day, all year round. It makes it convenient for clients to make an appointment after hours, while you maximize time to ensure you fill the entire calendar.
Reduce the Number of No-Show Appointments
Finally, online booking software reduces the number of no-shows and missed appointments. The platform has a system of timely reminders in place, that alert you of bookings with the client’s phone and email. When you receive the final notification, you can confirm the booking with a client. If the client can’t make it, they can re-schedule, and you can fill the empty slot in the calendar.
AppointmentCare is a state-of-the-art online booking system that can help you scale your business with the variety of features it offers. It takes no time to set up and is extremely easy to use. Sign up for a free 30-day free trial today, or contact us to find out how you can integrate our system to grow your business.