Top 5 Benefits of Appointment Scheduling for Salons
Online Appointments Make Your Salon Business More Efficient
Today’s business landscape is nothing like it was a decade ago. With the appearance of the so-called Internet of Things (IoT), things are changing like never before, and companies need to adapt if they hope to remain competitive in the market.
One thing hasn’t changed, however, and that’s the fact that the Customer is King. They are the ones who dictate how your business will function, and it’s for that same reason why you need to give them what they want and when they want it. People nowadays are connected more than ever, meaning that everything that breaks away from that connection will be, more or less, left behind.
As a salon, it translates into you taking your business and appointment book online, meaning that you will need to make online bookings your top priority. Most businesses, not only salons, risk becoming obsolete if they don’t take their business online.
It should also go without saying that they’re missing out on potential new customers, an increase in productivity, and an overall business growth. Here are the top five ways online appointments will make your salon business more efficient.
This one should go without saying. If you are taking appointments over the phone, then it means you’re not making them 24/7. With online appointments, you can. What’s even better is that the cost attached to this service is minimal in comparison to having someone taking calls around the clock, or missing on all the appointments you can make during that time.
Another advantage is that online schedulers have the feature of automated reminders. When these reminders are sent to clients, they are more encouraged to rebook, which, in turn, makes them more likely to do so, which means more business for you.
Keeping Customers Happy
It is a well-known fact that happy, loyal customers are good for business. Statistics show that is 5 to 25 times more costly to acquire a new customer than to keep an already-existing one satisfied. What’s more, happy customers are the number one source of new leads for any business, regardless of industry. If you are providing them with the possibility to book their appointments whenever it’s convenient for them, you’re keeping them happy.
Online Scheduling Reduces Errors
Every person on the face of the Earth is prone to human error. Even the well-trained and experienced ones can make a slip once in a while. Be it an erroneous input or a misunderstanding. It can lead to the customers not being serviced when they were supposed to be or being scheduled for the wrong service. It leads to lower customer satisfaction, which is the opposite of what the point above is trying to make.
With online appointments, you can keep better track of your customers, their information and appointment history. Whenever an appointment is booked, be it by a staff member or the software itself. The customer’s information is automatically stored in the database for easy access and reference.
The point is, that salon businesses need to get online or risk missing out on what’s out there. Online appointments will allow you to achieve that. Make your scheduling easier for both you and your customers by signing up for a free trial.